
Investing
Explore our jargon-free guides designed to help make investing effortless for everyone.
Articles
What is a Stocks & Shares ISA?
Here’s how to invest with a Stocks & Shares ISA.

Cash ISA vs Stocks & Shares ISA
Learn about the differences.

Building your long-term investing plan
Create a simple, sustainable plan you can actually stick to.

How markets actually work
Understand where investment returns really come from and why prices move.

What does financial success look like to you?
Financial success means something different for everyone.

Building a practical investment strategy
Build a strategy that works for you.

Videos
How to manage your investing risk
Five steps to help manage your investing risk.

What is the stock market?
Here's the rundown on what the stock market is, and why it matters.

What are tracker funds?
You don't need to be an expert to invest, tracker funds make it easy.
What are tax wrappers?
Learn about the different accounts that protect your money from tax.

What is compounding?
See how compounding can help maximise your investing returns.


Investing glossary
Here’s our investing glossary – a treasure trove of the key terms and phrases you need to know to become a confident investor.
Investing Explainers
Short summaries to help you master the markets.
Investing FAQs

What's the difference between saving and investing?
Details
Saving means putting money aside in cash, usually in an account that pays interest, where the balance doesn't fall. Investing means buying assets like shares or funds that can grow but can also fall in value. Saving suits short-term goals and money you may need soon; investing is generally for goals more than five years away. They do different jobs, and many people do both.

What are dividends and how do they work?
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A dividend is a share of a company's profits paid to the people who own its shares, usually as cash. Not every company pays them, and those that do can reduce or stop them at any time, so they aren't guaranteed. If you invest through a fund, dividends are either paid out to you or reinvested to buy more.

What is diversification and why does it matter?
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Diversification means spreading your money across different investments rather than putting it all in one place. If some fall, others may hold steady or rise, which smooths out the overall ride. You can spread across companies, industries, countries, and asset types like shares and bonds. Funds do this for you. It lowers risk but doesn't remove it – in a broad market fall, most investments can drop together.

What's the difference between active and passive investing?
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Passive investing tracks a market index, such as the FTSE 100 (the 100 largest UK-listed companies), aiming to match it. Active investing means a fund manager picks investments to try to beat the market. Passive funds usually charge low fees because no one is picking winners; active funds cost more and aim for higher returns. Neither approach can guarantee a better result

What are investment fees and how do they affect your returns?
Details
Investment fees are the charges you pay to invest – usually a platform fee (charged by the provider that holds your investments) and a fund charge (taken by the fund itself). They come out of your returns, so higher fees mean less growth reaches you. Shown as a yearly percentage, small differences add up over decades because of compounding.



