The ups and downs of the stock market


We know that riding the ups and downs of the market can be uncomfortable. But it’s important to remember the investing principle of Warren Buffett, the world’s most successful investor: it’s time in the market, not timing the market that is the key to success. 

Short-term vs long-term investing

What the graph below illustrates is that in the short-term the stock market can be volatile (meaning the share price fluctuates a lot). When this happens you can be sure the front pages of the papers are inundated with negative headlines. This can make investing feel uncomfortable and risky but it’s important to keep it all in perspective.  These setbacks only become losses if you sell your shares before they’ve had a chance to recover. 

While past performance is no guarantee of future performance, if you look back at history, these headline-grabbing moments don’t look so bad, do they? You wouldn’t want to miss out on those long-term gains because you stepped out at the wrong time. As Warren Buffett says, “trying to time the market is the number one mistake to avoid.”

Corrections and crashes will happen

If you understand that corrections and crashes are going to happen, then you’re prepared, and you know what to expect. They have happened throughout history and despite this, the stock market has been the best place for the longer-term investor to grow their wealth. You just need to understand the risks, then manage yourself, stick with your plan and keep a lid on your emotions.

What you need to know about corrections:

What you need to know about a crash (also called a bear market):

Don’t forget, 80% of corrections do not turn into crashes. And while we can’t predict the future, so far 100% of crashes have been followed by a recovery that more than recovers the fall.

Your secret weapon

While people see risk as a reason not to invest, your secret weapon in managing this is time. The longer you leave your money invested, the higher the probability of it performing better than cash. Here’s a graph that shows the percentage of times during the last 116 years that shares have beaten cash when held for five, 10 and 18 consecutive years.**

What next?

Tune out of the short-term market fluctuations as much as you can. Know your time horizon– and as you’re investing for the longer-term (more than five years) then you can ride out the shorter-term highs and lows. Over the last 20 years (end of 1999 – end of 2019), the FTSE All-World GBP has averaged an annual return of 7.5%. The risk becomes less risky with time, the key is to not invest money that you may need to access in the short-term (like emergency funds or other expected costs over a 5-year period).

Today is the best day to invest in stocks – because the sooner you start, the sooner you’ll start benefitting. As you’ll see, the longer you’re invested, the higher the probability of you getting greater returns.


Remember, all investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest.

* Source:

** Source: Equity Gilt Study 2015.